Our ageing population is and will continue to change our economy. Entrepreneurs can seize the opportunity to thrive with this change.

As the population in general gets older; entrepreneurs need to understand the opportunities that presents in tangible terms.

In the 1970s, there were roughly eight people of working age for every person over 65. That ratio has declined to almost four and will continue the decline to roughly two by 2050.

Ultimately, in proportion to retires, this means there will be fewer workers to drive economic activity and fund social programs. Current immigration patterns are not off-setting declining birth rates and longer life expectancies.

Labour Shortages: Some companies are already struggling to find qualified employees. Experienced workers will be too old to actively embrace full time work and they certainly cannot embrace physical work.

Hard hit companies are more likely to experience slowed growth, be less competitive and suffer quality concerns with their products and services. They will struggle to meet demand in an effective and efficient manner.

In response, automation will be developed and embraced to offset growing staffing issues.

To attract qualified employees, employers will need to develop employee value propositions that go well beyond compensation issues to position themselves as attractive employers.

For example, a few years ago, I was hired to take over the day to operations of a consumer research consulting company. I immediately brought in an enhanced employee proposition that included: 10% – 20% pay increases, annual employee reviews, an employee benefit package with amenities such as massage, chiropractor, and counselling, payment for job related courses, increased sick days, fitness programs, handicapped access, matching retirement plan contributions, remote work facilitation, effective on-boarding strategies, workplace wellness initiatives, phase out programs for retiring employees, enhanced use of technology. That was driven forward in less than two years.

We will likely see a trend toward greater appreciation of currently under-utilized and under appreciated segments of the workforce. This will be embraced with flex hours and a side hustle mentality.

Consumption Patterns: Many sectors with an ability to effectively mirror the ageing population will thrive will others struggle to survive.

Clear winning business opportunities include health care, home care, medical billing, senior wellness, workplace wellness, mobility, education, home renovations and business coaching.

Businesses catering to Bucket List experiences will also do well; such as Travel and Leisure.

Educational programs catering to older adults will do well. Some of the current child education and tutoring franchises on the market today will need to adapt their programs to embrace older learners. Post secondary institutions will roll out programs focused on seniors.

Retail of many consumable goods will likely see a decline. Seniors are expected to purchase less quantity but better quality items and keep them longer. A such in-home repair services for these goods will do well.

Housing Markets: In wealthier countries, such as Canada and the US, the increasing trend is for the elderly to stay in their homes longer, given they usually own them outright. The stress of moving and downsizing is also avoided.

Home renovations and new home construction will increase accordingly. We can lay new floors, replace all the window screens, interior and exterior painting, build a sun room or upgrade the deck. Franchises in these fields will do well with targeted marketing.

Opportunities: There are many franchises that cater specifically to the changing market demands or our ageing population:

In-Home Healthcare Solutions
Medical Billing Management
Senior Wellness Programs
Workplace Wellness
Medical Profession Staffing Agency
Perm and Temp Staffing Agency
Hospitality Industry Staffing Agency
Mobility Services
Home Improvements

The current COVID crisis has dramatically highlighted the preponderance of poor care in our senior care centres. Many families are rapidly re-thinking their current placement strategy.

In-home services enjoyed an increase in demand over recent years and senior care workers have been underpaid and under appreciated. This will change.

In-Home Senior care will experience increased demand and the workers in those fields will see a corresponding improvement in their compensation, working conditions and with their career opportunities. This is good for everybody.

Consumers will realize better choices, competition will bring in better quality, improved service options and the calibre of the workers will rise in relation to the compensation improvements.

Senior care franchises offer affordable options. Industry experience is not required. Sales, management skills and a genuine passion for the industry of senor care drive success.

Some senior care franchises can be run effectively from a home-based office. Many provide real potential to earn an income well over $100K / year.

Mobility services can be adapted to reach beyond only seniors. Athletes and people with handicaps require similar services. There is a demand for short term rentals at recreation and convention centres, government buildings, hotels and tourist attractions

In addition to in-home senior care, mobility services, such as lifts and walkers, can help keep seniors in their homes longer.

Bottom Line: Our ageing population represents risks and tremendous opportunities for small and medium-sized businesses. Let’s talk about your career transition strategy.

Andrew Hoffman +1.647.991.2282 [email protected]
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Here are five good reasons:

1. Unique franchise model. We know that the right senior care impacts both the family unit and the entire community. The best way to affect the most seniors is to build a national network of like-minded people who would not only use proven strategies and tactics, but would build on them over time. By investing in our franchisees, we are ultimately investing in communities and individuals that will change the way senior care is delivered. Work with leaders in the home care industry on both the state and national level, who have run the day-to-day operations of leading non-medical home care agencies and startups throughout the United States.

Senior care begins with having the best caregivers. Find the right caregivers and invest in them the right way in order to retain them.

2. The need for home care has exploded and will continue to grow. Revenue in the U.S home care industry is projected to grow to over $23 billion by 2020. That is a 21 % increase over 2018.

Baby boomers are entering their 60s and 70s and their parents are well into their 80s and 90s. This demand will only increase as people continue to live longer. The number of Americans over the age of 65 is expected to increase from 54 million to over 71 million over the next decade. By 2050, there will be 86 million seniors, including 20 million over the age of 85.

Research shows that close to 9 in 10 people say they want to stay in their own home as long as possible. This can cause their families to struggle in caring for them. Non-medical home care agencies are well positioned to fill this niche.

3. You don’t need health care experience. While a background in health care can be helpful, it is far from a prerequisite. In fact, we have found that a strong sales background can be as much, if not more, of an advantage. With Companion Connection Senior Care, the membership organization founded and built by David Goodman and Frank Esposito, it’s been shown that individuals from a variety of backgrounds — education, corporate, legal, finance and technology, as well as those in healthcare and sales — have been extremely successful.

4. The best franchises provide everything you need to be successful. Starting a business without the necessary resources or someone to lead the way can be difficult — especially in a competitive field like home care. As a franchisee, you need the best practice tools and technologies needed to operate a successful non-medical home care agency.

This includes:
• Proprietary back-end systems that allow you to recruit and onboard caregivers in a quick and seamless manner
• Intensive live and virtual training augmented with monthly webinars
• Full marketing and SEO support, including frequent digital leads
• Relationships with top vendors in industries ranging from insurance to public relations
• Extensive manuals on operations, marketing, employee recruitment and retention, with policies and procedures
• A vast library of marketing resources at your disposal; Digital solutions for handling payroll, unemployment claims, client billing, tax credits and client on-boarding. In short, you want a turnkey operation. You also want exclusivity in your territory.

5. You can make a real difference in your community. This is an industry with a heart and you will feel good at the end of the day. Many families, after all, struggle with the challenge of caring for elderly and infirm loved ones. You will make a difference in their lives by providing the kind of caring and compassionate support that will deliver peace of mind.

Andrew Hoffman +1.647.991.2282 [email protected]
My Franchise Partners
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Grow from a small business owner to a successful franchisor
Partner with an experienced team dedicated to building your franchise development program
My Franchise Partners is your strategic franchise development partner:
-Develop and build a strategic plan for the Canadian and U.S markets
-Develop and manage the lead generation plan that attracts leads with a greater interest in your concept
-Build a strategic network of dedicated franchise brokers
-Achieve above average franchise sales results
-Manage the franchise sales and development process from initial inquiries through to the on-boarding stage
-Develop marketing programs
-Be a lead promoter of your higher standards, five star value proposition
-Manage your royalty revenue program
Andrew Hoffman
647.991.2282
[email protected]
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Consider the demand:
• 10,000 Americans turn 65 every day, with the number of seniors expected to grow from 54 million to over 71 million within the next decade.
• Nearly 90% of Americans prefer to stay in their home as long as possible
And the supply:
• There are far fewer home care providers than there are prospective home care customers — and that disparity is
growing fast.
• There are only a few senior home care franchise systems through the United States, and until now none with significant market share or strong name recognition.
Why CAREshyft?
CAREshyft is a new and dynamic entry into the home care franchise market.
The CAREshyft difference includes:
• A management team with a combined 80+ years of industry experience. Members of their “Dream Team” have spent years in the trenches running hugely successful home care agencies and have built a membership organization that has launched more than 325 home care start-ups.
• A philosophy that stresses relationship building. By investing in the franchisees; ultimately investing in communities and individuals that will change the way senior care is delivered.
• Giving franchisees the tools and technology that gives them the best chance of success. The back-end digital support,for example, offers a decided advantage over the competition.
• Giving franchisees the opportunity for territorial exclusivity in many of the country’s best and busiest markets.
The CAREshyft franchise and market opportunities
We realize this opportunity is not for everyone and, reciprocally, that all prospects are not right for this opportunity. Our goal is to find partners who share the right core values, work ethic and vision for helping seniors and their communities.
If you are interested in learning more, call Andrew at 647-991-2282 We will be delighted to learn more about you to see if you are the right fit for this system.
Why should you consider entering the non-medical home care market as a CAREshyft franchisee?
There are five good reasons:
1. CAREshyft offers a unique model for senior care.
The right senior care impacts both the family unit and the entire community. After years spent successfully developing and refining the membership model, CAREshyft reached the conclusion the best way to affect the most seniors was to build a national network of like-minded people who would not only use their proven strategies and tactics, but would build on them over time. By investing in franchisees, CAREshyft is ultimately investing in communities and individuals that will change the way senior care is delivered.
2. The need for home care has exploded — and will continue to grow
Revenues in the U.S home care industry are projected to exceed $23 billion by 2020; a 21% increase over 2018. Baby boomers are entering their 60s and 70s, and their parents are well into their 80s and 90s.
This demand will only grow in the future as people continue to live longer. The number of Americans over the age of 65 is expected to increase from 54 million to over 71 million within the next decade. By 2050, there will be 86 million seniors, including 20 million over the age of 85. In addition, research shows that about 9 in 10 people say they want to stay in their home as long as possible — which can cause their families to struggle in caring for them. Non-medical home care agencies are well positioned to fill this niche.
3. You don’t need health care experience.
A background in health care can be helpful, but it is far from a prerequisite. In fact, a strong sales background can be as much if not more of an advantage. It’s been shown that individuals from a variety of backgrounds — education, corporate, legal, finance and technology, as well as those in healthcare and sales — have been extremely successful.
4. CAREshyft will provide you with everything you need to be successful
Starting a business without the necessary resources or someone to lead the way can be difficult — especially in a competitive field like home care. As a CAREshyft franchisee, you will receive best practice tools and technologies needed to operate a successful non-medical home care agency. This includes:
• A proprietary back-end system that allows you to recruit and onboard caregivers — your most important resource — in a quick, seamless manner;
• Intensive live and virtual training, followed by ongoing monthly webinars;
• Full marketing and SEO support, including frequent digital leads;
• Negotiated relationships with top industry vendors in industries ranging from insurance to public relations;
• Extensive manuals on operations, marketing, employee recruitment and retention, with policies and procedures;
• A vast library of marketing resources at your disposal;
Digital solutions for handling payroll, unemployment claims, client billing, tax credits and client onboarding.
In short, this is very much a turnkey operation. You will also have an exclusive territory. With CAREshyft just now entering the franchise market, this means the most lucrative areas are wide open.
5. You can make a real difference in your community
This is an industry with heart and you will feel good at the end of the day. Many families, after all, struggle with the challenge of caring for elderly and loved ones.
You will make a difference in people’s lives by providing the kind of caring and compassionate support that will give them peace of mind.
For more details please contact:
Andrew Hoffman for CAREshyft
647.991.2282
[email protected]

The World Has Changed
The world has changed over the last few months. School, work, and play all look different than they did last year. You may have lost your job, or at least noticed a drastic change in the way you work it. During these uncertain times, you might be wondering how you can make a positive difference in your own life and in the lives of your loved ones. Look no further than LegalShield!

Forging a New Path
Whether you are hoping to forge a new path or just make some extra cash on the side, LegalShield makes it easy to start selling, build a team, and earn residual income. Most importantly, LegalShield allows you to help more people discover affordable, accessible legal coverage. That’s right: LegalShield is in the business of protecting people. We provide memberships to professional legal services that the public needs so desperately right now in the U.S., Canada, and the U.K. You can be part of that!

Building Your LegalShield Business, Your Way
One of the best parts of LegalShield is that it helps you build a business on your terms. Are you working long hours during the day, but want a side-hustle to earn more cash? Maybe you’re staying home with the kids, but need to boost the family income. You control when and how long you will work your LegalShield business. Don’t worry about the 8-5 grind or clocking in and out. Above all, LegalShield is ready for you at any time of the day or night. Your business, your way!

LegalShield is Mobile
With more of life conducted online these days, you have probably been using your phone more often. Guess what? You can also develop your entire LegalShield business straight from your phone! No need to knock out a wall and start building a home office. If you have your phone, you have your business. Going to the park? Taking a lunch break? As a result, you can make any place your office space when you use the LegalShield mobile app.

You may be asking what the benefit is of joining LegalShield. Above all, helping millions of people get the legal coverage that they deserve, we also reward the efforts you make to help them. There are fun bonuses and incentives as motivation for to keep reaching out to help people. It’s also possible to earn vacations to destinations like Cabo San Lucas, Riviera Maya, Jamaica, Vegas and more!

Training and Support
This all sounds great, but maybe a little overwhelming. You don’t have to run your business alone. After all, many associates have gone before you, meaning you have access to mentorship and community as you begin this journey. Most importantly, you get to meet people who – just like you – are recently getting started; folks who know the definition of hard work; and experienced associates who have achieved greatness with LegalShield. In short, together, we all want to provide equal access to justice for all.

Experience Is Not Required
No need to have previous experience or a resume that proves your abilities. As long as you want to make a difference, control your future, and help provide legal justice to the public, you have what it takes. As a result, don’t let fear or uncertainty stop you from finding out more today.

Contact Me For More Details
Andrew Hoffman 647.991.2282 [email protected]
Learn How To Make A Difference

No guarantee or promise of increased income or business is implied. Individual results and success as an independent sales associate depends on individual effort and abilities. These experiences are specific to each independent associate’s efforts, abilities and motivation.

Take Charge, Follow Your Dreams, Reset Your Career
Franchising Can Reset Your Life
Take charge of your life with a single unit or multi unit franchise business. Empire builders often choose the route of an area developer or master franchisee.
Franchising investments range from $19,000 – $2,000,000. Financing options are available for almost every franchise concept. Investors generally need to have roughly 15% of the full cost from there own liquid capital.
Would you like to build an executive income? Managing multiple locations may be a good fit for you or you may choose to improve life’s options by building a respectable side hustle.
Franchising choices include working full time on the business or semi-passive models with a manager who runs the day to day aspects of the business for you.
Switching from your current career is made easier through in-depth training and on-going support from the Franchisor’s head office team. You will be guided through operations and marketing training and you will meet fellow franchisees in peer support groups.
You will also benefit from national marketing programs, national accounts, recurring revenue models, centralized call centres and multiple revenue streams.
There are literally 1000’s of franchising selections; including work from home, bricks and mortar,B2B, B2C, mobile.
Ask yourself, what has your career done for you lately? Where will your career take you over the next 10 years?
Will you be ready for the retirement you deserve? Do you feel like you are being pushed out? Is there room to grow?
The time for change is now! COVID-19 has made that abundantly clear! A University of Chicago study indicates 42% of the jobs lost during COVID will not return.
If you have the why, franchising has the how!
Franchising can help ignite the fire inside you!
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Now, more than ever, your career may be in jeopardy!
When you’re ready to explore your options for a better future
We’re here and we’re ready!
FREE, NO-OBLIGATION CONSULTATION
I don’t mean to yell, I just want to make sure you hear me
Your Career May Be In Jeopardy

Aside from the franchise fee, there are other costs associated with starting and operating a franchise:
Business Name
You will need to register your business name. We suggest incorporating. You may want to consider registering an operating name as well. Your lawyer can help you with this
For example: 123456 Country Inc o/a abc business
Most franchisors will not allow you to use their name within your business name. Some have other restrictions that limit the use of a city name plus the franchise name. Check with the franchisor before registering your business name.
Legal
You will benefit from the advice of an experienced franchise lawyer.
They can handle your business registration as well as guide you through the FDD and Franchise Agreement review.
It is better if you read the FDD and FA first before turning them over to the lawyer. Read each document a few times and make notes for main talking points.
Your franchise lawyer can also review the lease, if you have a bricks and mortar business.
It is much easier to use one competent franchise lawyer than trying to coordinate multiple lawyers.
Accountant
An experienced accountant can help you take advantage of all the legal methods to minimize your taxes. They will get you organized for daily, weekly, monthly reporting and tracking your revenue and expenses.
I suggest establishing management reports that help you measure, track and analyze your key success factors.
Let me know if you need some help with this.
Facility/Location
In some instances, you may need to lease or possibly even buy land or a building
If you rent a building, you will be responsible for not only the monthly lease but for the one-time security deposit as well. In addition, you will have to pay for leasehold improvements. The leasehold improvements or build out costs tend to make up the largest portion of the initial investment.
In some cases, the landlord or building owner will absorb the leasehold improvement costs as inducement to rent the space. In other situations, the landlord may factor these costs into your rent, possibly charging an additional fee.
The franchisor might provide you with an allowance for leasehold improvements that could reach $10,000 to $100,000. Most franchisors can tell you the range of expectations for leasehold improvements.
Equipment
A variety of businesses need various pieces of equipment.
There are generally long-term payments available for equipment purchases or lease agreements. Private finance companies and equipment suppliers offer lease programs.
Signage
Outside signage can be expensive for a small-busines. Bricks and mortar type franchisors have usually developed a sign package that the franchisee is obligated to purchase.
Opening Inventory
This will usually consist of at least a two to four week supply. Most franchisors will tell you what their opening inventory requirements are.
On-Going Inventory
Try to understand the frequency of inventory turns per year. Mitigating factors include the price of the goods you will be selling. Your CPA can help with this. This will help you decide on the ideal inventory level.
Working Capital
You may be required to deposit the first and last months’ rent payments plus a security fee. You will likely also need to pay a deposit for electric, gas and telephone services. They will expect a deposit prior to providing their service.
You will need some working capital and money in the cash drawer to make change, cover short term payroll needs and meet the needs of regular bills.
Advertising Fees
There is usually an ad fund fee for advertising on a regional or national basis. Most larger franchisors require their franchisees to pay a certain amount into a national advertising fund used to advance the market awareness of the concept. This fund can only be used for marketing the brand at the macro level. However, you can adapt much of this collateral for your local needs.
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Is Buying a Franchise Right For You?
We will present the information you need to help make that decision.
Buying an existing business doesn’t appeal to you.
Starting from scratch seems to be beyond your skills and knowledge.
Then you may be an ideal candidate for owning a franchise.
What is a franchise and how will you know if it is right for you?
The person who buys the franchise is the franchisee. The company that operates and manages the franchises is the franchisor. It is their name that you see on the sign.
A franchisee pays an one time franchise fee when they sign the franchise agreement. Franchisees also pay ongoing royalties to the franchisor. Royalties may be a flat monthly fee but they are usually paid monthly as a percentage of sales.
In return for the franchise fee and royalties, the franchisee has access to the trademark, training and ongoing support from the franchisor as well as the right to use the franchisor’s operating system for doing business and sell its products or services.
In addition to a well-known brand name, a franchise agreement includes many other advantages that are not available to independent business owners.
The most significant advantage for a franchisee is the proven operating system and the training they receive to use that system effectively. Franchisees avoid the mistakes common to an independent start-up. Through years of trial and error the franchisor has already perfected daily operations and marketing ideas.
The most reputable franchisors conduct market research before selling a new location, so you’ll feel confident there is demand for the product or service at the target location. Failing to invest in adequate market research is one of the biggest mistakes made by many entrepreneurs. Instead of ready – aim – fire too many small business owners adapt an approach of ready – fire – aim.
As a franchisee, the market research is done for you, it is part of the franchise deal. The franchisor arms you with a clear picture of the competitive landscape and how to gain marketplace differentiation.
Finally, franchisees enjoy the unquestionable benefit of strength in numbers. You will benefit from economies of scale in buying materials, supplies, services and advertising. Franchisors also use their leverage to find better locations and negotiate the most favourable lease terms.
Because independent business owners negotiate deals on their own, they usually get less favorable terms. Some suppliers reject their business because their account is too small.
Franchise or Business Opportunity?
Business opportunities are less structured than franchises. As such, defining a business opportunity isn’t as easy to pin down.
A business opportunity is essentially any package of goods or services that enables the purchaser to begin a business and in which the seller represents that it will provide a marketing or sales plan, that a market exists for the product or service and that the venture will be profitable.
Other key factors:
• A business opportunity doesn’t generally feature the seller’s trademark; buyers operate under their own name
• Business opportunities are usually less expensive than franchises
• They usually don’t charge ongoing royalties
• Buyers operate without geographic or operating restrictions
• Some business opportunities offer less on-going support
Franchising – The Pros
The greatest strength of a franchise system is its ability to bring together independent retailers using a single trademark and business concept.
The benefits of a franchise affiliation are many:
• brand awareness
• uniformity in meeting customer expectations
• the power of pooled advertising
• the efficiencies of group purchasing
There are several advantages to franchising. The ever-present risk of business failure is reduced when the business program has already proved to be successful in the marketplace; the use of an established trademark saves the business owner the cost of creating and advertising a name that customers will recognize; and the advantages of group advertising and purchasing make operations more profitable.
In addition, ongoing training creates instant operational expertise that would otherwise need to be acquired through years of trial and error. Expansion seems to come more naturally with franchises.
Operating a successful franchise may quickly lead to growth with a second and then a third location and so on. Many fortunes have been built this way.

The Benefits
• Reduced risk
• Turnkey operations
• Standardized products and systems
• Standardized financial and accounting systems
• Collective buying power
• Supervision and consulting readily available
• National and local advertising programs
• Point-of-sale advertising
• Uniform packaging
• Ongoing research and development
• Financial assistance
• Site selection guidance
• Operations manual provided
• Sales and marketing assistance

The Cons
Franchising is not for everyone nor is everyone right for a franchise. Fiercely independent entrepreneurial types (you know the type) may chafe under the strict operational requirements and specifications of a franchised business.
If things must be done your way, or you think you are smarter than everyone else, you may want to go in a different direction. As should be expected, some franchise systems are better than others and some simply suit different people better than others.
Good franchise programs train you to handle the challenges of the business, do a good job of assisting you when problems arise and will help you make the best use of your advertising dollars. Weak franchises are incapable of doing any of these key activities.

The Downside
• Loss of control
• A binding contract
• The franchisor’s problems may become your problems
If you’re considering buying a franchise, don’t let glossy, unproven expectations influence your decision. Don’t buy the sizzle without verifying the steak is real.
Franchises are designed to put people into business who may have never owned a business before, have minimal experience in a chosen industry or those who want to build a business empire without starting from scratch. With the unsophisticated buyer, the excitement of ownership can create an impulse to move forward without proper planning and due diligence.
Rushing headlong into buying a franchise, expecting to increase your current working salary, may lead to short term disappointment. You need tom understand the ramp-up time, cash flow and ROI.
It is a good idea to work with an experienced CPA to prepare a cash-flow projection for the business before taking the plunge. You need to understand how long it will take to break even and turn a profit, as well as the amount of salary you could realistically expect to pay yourself.
The front-end franchise fee is a one-time charge that a franchisor charges for the privilege of using the business concept, attending their training program, and learning the entire business. There will also be an ongoing royalty fee, typically ranging from 2% to 10% of monthly sales, or a flat monthly fee.
Some of the other costs associated with a franchise include:
Facility/Location
In some instances, you may need to lease or possibly even buy land or a building
If you rent a building, you will be responsible for not only the monthly lease but for the one-time security deposit as well. In addition, you will have to pay for leasehold improvements. The leasehold improvements or build out costs tend to make up the largest portion of the initial investment.
In some cases, the landlord or building owner will absorb the leasehold improvement costs as inducement to rent the space. In other situations, the landlord may factor these costs into your rent, possibly charging an additional fee.
The franchisor might provide you with an allowance for leasehold improvements that could reach $10,000 to $100,000. Most franchisors can tell you the range of expectations for leasehold improvements.
Equipment
A variety of businesses need various pieces of equipment.
There are generally long-term payments available for equipment purchases or lease agreements. Private finance companies and equipment suppliers offer lease programs.
Signage
Outside signage can be expensive for a small-busines. Bricks and mortar type franchisors have usually developed a sign package that the franchisee is obligated to purchase.
Opening Inventory
This will usually consist of at least a two to four week supply. Most franchisors will tell you what their opening inventory requirements are.
On-Going Inventory
Try to understand the frequency of inventory turns per year. Mitigating factors include the price of the goods you will be selling. Your CPA can help with this. This will help you decide on the ideal inventory level.
Working Capital
You may be required to deposit the first and last months’ rent payments plus a security fee. You will likely also need to pay a deposit for electric, gas and telephone services. They will expect a deposit prior to providing their service.
You will need some working capital and money in the cash drawer to make change, cover short term payroll needs and meet the needs of regular bills.
Advertising Fees
There is usually an ad fund fee for advertising on a regional or national basis. Most larger franchisors require their franchisees to pay a certain amount into a national advertising fund used to advance the market awareness of the concept. This fund can only be used for marketing the brand at the macro level. However, you can adapt much of this collateral for your local needs.
Franchise Law
An important protection for the person investing in a franchise is the FTC’s Franchise Rule, put into effect October 21, 1979. The rule requires covered franchisors to supply full disclosure of the information a prospective franchisee needs to make a rational investment decision.
This disclosure must take place at the first personal contact where the subject of buying a franchise is discussed and at least 10 business days prior to signing any contract with the franchisee or before the franchisor accepts any money as payment for the franchise.
This “cooling-off’ period is intended to prevent franchisees from jumping in without carefully reviewing and considering what they’re doing. This allows time to seek independent expert advice.
This means a franchisor, franchise broker or anyone else representing franchises for sale has to present a disclosure document-the Franchise Disclosure Document (FDD)-containing extensive information about the franchisor. The FDD almost always comes from the franchisor.
Furthermore, you must be provided with completed contracts covering all material points at least five days prior to the actual date of executing the documents, this is the Franchise Agreement. This provides a second cooling-off period and the chance to have an attorney review the contracts prior to signing.
The FTC does not require franchisors or business opportunity sellers to register with it or any other government agency. However, several states have individual registration rules requiring franchise sellers to register.
Some of these state laws are tougher than others, but most have adopted the FDD guidelines for their disclosure requirements. It would be a mistake to assume that simply because a franchise is registered with a state, or provides some type of full disclosure document, you as a consumer are going to be protected from the possibility of failure.
There is a possibility of failure in all business endeavours. Franchisors cannot guarantee your success, you need to follow the system, seek advice when necessary and work hard.
The only thing a state reviewing agency can do is ensure that the franchisor has responded and filed the necessary documents.
Andrew Hoffman
President
My Franchise Partners

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